Читать книгу Successful Networking in 7 simple steps - Clare Dignall - Страница 7

Networking. Everyone talks about it. But what on earth is networking anyway? Simply put, networking is the process of meeting new people, and maintaining valuable contact with these people, to the benefit of both you and them. It’s not a special business skill, it’s a human and social aptitude that we all have. But one of the most important things that can shape your networking, is knowing what you want out of it. Take a minute to consider the following:

 Am I networking in order to change career?

 Do I want to start networking after a career break?

 Am I networking in order to grow my own business?

 Am I networking to grow the client base of the company I work for?

If you want to change career, for example, you should be attempting to ‘break out’ of your existing network to source new contacts. Conversely, if you’re growing your own business, you may want to network in a focused way within one specific target market. Whatever your approach, remember this – networking presents opportunities in unexpected places, so never be closed to a serendipitous meeting, even if it is not in your ‘game plan’.