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Check your ‘back office’

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Before you finalize your business cards, ensure that everything you say on the card holds true. There is nothing more infuriating than typing in a web address from a business card and finding that the website is a work in progress, or (much worse) cannot be found. Such a faux pas will speak undesirable volumes about your organizational skills, so before you give out business cards, literally do what a new contact would do. Get someone to ring your phone number and ensure that it comes directly to you, send a test email to the address printed (especially if it’s new), and double-check that the web address printed is operational. It’s amazing how many people get this terribly wrong – with permanent and disastrous results.

Successful Networking in 7 simple steps

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