Читать книгу Closing the Sale - Craig Christensen - Страница 7

Preface

In the 25 years since my father, Dr. Stephen R. Covey, published his bestselling book The 7 Habits of Highly Effective People, the company he cofounded (now FranklinCovey) has become known worldwide for teaching enduring principles of leadership and personal effectiveness that have transformed individuals and organizations alike.

True to that mission, the book in your hands provides powerful sales insight from FranklinCovey’s Sales Performance Practice. Quite simply, it guides you in increasing your own sales success by helping your clients succeed.

Craig Christensen, Sean Frontz, and Dennis Susa are superb guides, and this approach is time-tested and based on principles that have underpinned the success of both business leaders and top sales performers around the world. It has been organized into a form that is simultaneously insightful and yet immensely practical and useful—for both sales leaders and sales professionals alike.

When individuals and sales teams have consistently applied the mindset and skillset taught in this wonderful book, they have dramatically improved their ability to close sales more effectively, more frequently, and with increased predictability.