Читать книгу Closing the Sale - Craig Christensen - Страница 8

Most important, the professionals who’ve embraced this foundational principle have distinguished themselves as leaders within their sales organizations: top performers who create the conditions for good business decisions and win-win outcomes for themselves and their clients—the essence of truly sustainable success.

Such sales professionals come to be seen as models of how to truly help clients succeed and, ultimately, become mentors as they help others learn how to do the same. Through this inside-out approach, these influential professionals and leaders help to build an underlying sales culture within the organization based upon this simple but powerful principle of helping clients succeed.

Such a culture is ultimately transformative to the relationships of all involved—for the sales professional, for the sales organization, and especially for the clients it serves. The end result is the creation of more value, more success, more trust, and more sales…which then repeats itself, becoming a virtuous, upward cycle.

This book will help you initiate this ascending cycle.

Stephen M. R. Covey,

The New York Times bestsellingauthor of The Speed of Trust