Читать книгу The Customer Education Playbook - Daniel Quick - Страница 24

In this chapter, we'll cover five common business objectives and how you can align your own customer education goals to them to achieve success. For each example, we'll also identify the metrics you can use to measure your program and tangibly prove to the C-suite that the customer education program has a clear return on investment (ROI) in areas like generating direct revenue, reducing existing costs, or attracting new leads.