Читать книгу The Customer Education Playbook - Daniel Quick - Страница 39

“Hey, that's marketing's job, not ours!”

Sure, you might well have a whole marketing team focused on creating top-of-the-funnel thought leadership content, and that's great. Our advice to you is, get involved! Look at your team as learning experience designers. You are a group of subject matter experts in the industry, and you have a lot to offer thought leadership. You might even be the best team to drive thought leadership by creating actionable resources that help marketing to do their job.

Being effective is not about separating out which role belongs to whom; it's about making sure that education is part of the larger business conversation, wherever it happens.