Читать книгу The Customer Education Playbook - Daniel Quick - Страница 36

Social learning has been shown to exponentially magnify loyalty and enthusiasm in your customers. Look for ways to give existing advocates an everyday opportunity to share their best practices and network with peers, and make sure they have an audience to listen to them rave about you! These everyday avenues can be customer forums, social media channels, or even in-person events. According to Forrester's Benchmark B2B Social Marketing Efforts report, 75 percent of customers who utilized community-generated information have greater satisfaction on using your product, which of course leads to better brand loyalty.