Читать книгу The Customer Education Playbook - Daniel Quick - Страница 31

Every time a new customer is onboarded to your product, your customer success managers (CSMs) have the same conversation. They may have these conversations dozens of times a week; they could probably recite them word-for-word in their sleep. Does this sound like your company? If so, then your CSMs are massively underleveraged. How can they offer deep strategic value if they're always dealing with basics?