Читать книгу The Customer Education Playbook - Daniel Quick - Страница 40

As we've said before, start with the low-hanging fruit. The easy metrics, like webinar registrations and e-book downloads, can show growth. Once you have those in place, look further afield to search results or organic search hits, items that show people are thinking about your brand. Take a look at your social media activity: not only followers, but also mentions and interactions, and track what content leads to a boost in numbers. Over time, you can also track more big-ticket items, like speaking engagements, analyst mentions, awards, or mentions in industry publications and review sites.

Adam Avramescu is a leader in the customer education field and author of Customer Education: How Smart Companies Profit by Making Customers Smarter. Below, he reflects on how he has defined the goals of customer education in programs he has led.