Читать книгу Single. Women. Entrepreneurs. Second Edition - Erin Albert - Страница 52

Go for it! I think when it is your calling or passion, you need to move mountains and part oceans to get there. Of course, don’t do it without a business plan, and here’s why. Four out of five businesses fail within 5 years of starting, but, I think we could get this down to two out of five if everyone wrote a business plan, followed it, and updated it as necessary. If you actually go through the planning process—do a SWOT analysis and really understand your competition, you can create a business AROUND the potential obstacles and know you have to resolve issues before you just jump in. What happens is that people have a great idea and just start doing it without thinking through the roadblocks. If you have a plan for getting around roadblocks, your chances of success and sustainability are MUCH greater. Without a business plan, some businesses are also grossly underfunded. Then, the passion or great idea becomes a nightmare, because they had not thought through the business concept.

I work 12-hour days and I wonder if I can pay the bills next week. I am constantly looking for different options to grow my business in order to pay the bills. But, even during the worst parts of my business development, I’m still motivated, passionate and willing to go forward. Without that passion, you’re in trouble. I don’t care how great your business is, no one is successful in 30 days or even a year. Sometimes it takes 5 years to become successful. You have to have the willingness to persevere.