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Andrea Bloom is a seasoned executive with over 20 years of business experience including 15 years spent in the health care industry in various product development, marketing, business development and consulting roles. She has worked for leading health care companies, medical device start-ups and health related non-profits (Juvenile Diabetes Research Foundation, American Heart Association, Diabetic Youth Foundation, Playworks and Wellness City Challenge). She continues to be an active research contributor to the Health Horizons practice area at Institute for the Future, a prominent Palo Alto think tank. Andrea’s background includes marketing in both the U.S. and international arenas targeting consumers, physicians, hospitals and retailers. She spent 3 years in product development and 5 years in the international division of a major health care company introducing blood glucose monitoring technology to remote parts of the developing world and enabling self-management of diabetes for the first time in many countries. Andrea worked as a diabetes industry consultant as a Principal at Close Concerns and Cogent Reimbursement Strategies before founding her own consultancy, Diabetes Insights. In additional to diabetes, Andrea has a broad knowledge of the health care landscape having worked in a number of disease states for medical device, drug delivery, pharmaceutical and lab equipment companies and on wellness, prevention and disease management programs. She has a deep understanding of health care reimbursement involving payers, providers and government policies. At the beginning of 2010, Andrea founded ConnectWell to leverage her experience-base in health care and create an educational program that teaches sustainable wellness practices for life-long success in eating, activity and a balanced lifestyle. Andrea’s education includes a Master of Business Administration from Harvard Business School and a Bachelor of Arts in Economics from University of California, Berkeley with departmental honors, high distinction in general scholarship and Phi Beta Kappa.

ConnectWell partners with organizations to select and engage employees who demonstrate “readiness” to embrace wellness practices. Their wellness programs support people across the spectrum of health promotion—eating, activity, life skills and balance. ConnectWell’s offering focuses on addressing preventable illnesses by empowering individuals through wellness education, and engaging them in activities and exercises to promote and reinforce healthy habit formation. ConnectWell’s unique approach enrolls people who are “ready” to embrace wellness practices and engages them in the context of their household values and life goals. The approach is integrative in that the programming threads through all aspects of life to create consistency in behavior patterns that drive positive health outcomes. ConnectWell’s household-centered approach reaches beyond standard worksite wellness programs by extending the program to family members representing up to two- thirds of the employer “covered” population. ConnectWell utilizes proven approaches to wellness practices and reaches a widespread population to achieve sustainable reductions in health care costs while enhancing productivity and overall well-being.