Читать книгу Stats and Curiosities - Harvard Business Review - Страница 23

the taste of real sugar improves self-control

People who rinsed their mouths with lemonade containing sugar were 9% faster in identifying the font colors of on-screen words, a task that has been shown to demand self-control, than people who rinsed with artificially sweetened lemonade, says a team led by Matthew A. Sanders of the University of Georgia. Rinsing the mouth with glucose may improve self-control by activating brain areas associated with reward, the researchers say.