Читать книгу Stats and Curiosities - Harvard Business Review - Страница 25

disgust makes people more receptive to the new

51% of people who viewed disgusting images from the film Trainspotting were willing to trade a closed box of office supplies for a new one, compared with just 32% of people who weren’t exposed to the repellent images, say Seunghee Han of Chung-Ang University in South Korea and Jennifer Lerner and Richard Zeckhauser of Harvard University. Incidental feelings of disgust thus appear to disrupt the deeply held “status quo bias” that leads people to favor what they already have over something new, the researchers say.