Читать книгу Stats and Curiosities - Harvard Business Review - Страница 26

a fishy smell makes people more suspicious

People who had been exposed to a fishy smell in a hallway were willing to invest 24% less money with another person, suggesting that fishy smells induce suspicion and undermine cooperation, at least among English speakers, say Spike W. S. Lee of the University of Toronto and Norbert Schwarz of the University of Michigan. The blending of metaphor and reality goes both ways, the researchers say: Being suspicious also makes people more likely to literally smell something fishy.