Читать книгу Stats and Curiosities - Harvard Business Review - Страница 43

moral sentiments seem to arise from a single molecule

An infusion of the neurohormone oxytocin into research participants’ noses increased their generosity 80% in an experimental game, suggesting that this molecule is responsible for humans’ moral sentiments, says Paul J. Zak of Claremont Graduate University. A previous study showed that an oxytocin infusion can more than double the number of subjects who trusted a stranger with all their money.