Читать книгу Stats and Curiosities - Harvard Business Review - Страница 37

making plans to be good can cause you to act badly

Planning ahead is usually seen as beneficial for self-control. But in a study of people with low savings who got a US stimulus rebate in 2008, those who were instructed by researchers to plan their use of the money ended up spending about 38% more of it on purchases as opposed to saving or investing, say Claudia Townsend of the University of Miami and Wendy Liu of UC San Diego. There was no such effect for people with high savings. That’s because if you’re already behind on a goal, planning to further the goal can be stressful and can undermine your self-control, the researchers suggest.