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Holly Berkley
Low-Budget Online Marketing
Читать книгу Low-Budget Online Marketing - Holly Berkley - Страница 1
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Страница 1
LOW-BUDGET ONLINE MARKETING FOR SMALL BUSINESS
Introduction
1 The Benefits of Online Marketing
What Is Online Marketing?
Prerequisites for Successful Online Marketing
Adequate human resources
Consistent communication
To sell or not to sell online
What Sells and What Doesn’t Sell Online
Case Study
Case Study
2 Attracting Your Target Audience
What Are the Characteristics of Your Ideal Customer?
How to Target Different Types of Audiences
Women want to save time and money
Seniors prefer simple sites
Teens represent a large, racially diverse generation
Case Study
Get the Word out through Those You Know
How to Personalize Your Website
Learn from Amazon.com
Organize and customize content
Focus on the customer
Testing Your Website’s Appeal to Your Target Audience
Banner Ads Rely on Placement
Worksheet 1: Discovering Your Target Audience
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