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Although younger users may seem to be dominating the Web now, seniors are gaining ground. Web users aged 55 to 64 make up 22 percent of online households and are estimated to account for 40 percent as more of the baby boomers reach retirement, according to Forrester Research.

With household incomes averaging about $60,000, seniors are an attractive target for online businesses. Although they are more skeptical about the security issues of buying online than younger users, they are quickly becoming more confident about making online purchases. Just be sure to always provide contact information, including a physical address and phone number. Most seniors agree that they will not buy from a website that does not provide this important information up front. For them, hidden contact information is a big red flag.

Overall, what kind of sites do seniors like best? Simple ones, with light graphics and no complicated downloads or plug-ins.