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How you reply to a customer’s Tweet, comment, blog post, forum post, or email is an extremely important part of online marketing. If you’ve spent the time and money to get a customer to look at your website or profile and contact you, it would be a shame to lose that potential customer just at the time when you could be closing a sale. Be sure your message carries the same tone as your website and brand. For example, if your website is fun and humorous, your emails should be written that way. If your company has a very corporate, serious brand, your emails should convey an equally professional tone.

Your brand should carry over to all your online communications, right down to your email signature. In most email programs, you can set up a personal email signature that will automatically attach to all of your outgoing messages. All of your emails, whether sent to business associates, clients, or friends, should be signed with your business signature. An effective email signature should include your full name, title, contact info, website address, and a couple of words explaining what you do. You can even add a couple of lines about a company promotion. If you have a company Twitter account or LinkedIn profile, you may wish to link to those in your signature as well.

Here are some examples of good email signatures:

Holly Berkley

Interactive Marketing Consultant

555-555-5555

www.berkweb.com

Download a FREE Chapter from my new book Marketing in the New Media at www.marketinginthenewmedia.com

Jennifer Nichols

Tria Advertising, Marketing & Special Events

555-555-5555

www.triaadvertising.com

September Special: Get 500 business cards for $99.

Keith Berkley

Berkley Construction, Inc.

San Diego General Contractor

License # 833169

555-555-5555

www.berkhome.com

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