Читать книгу Low-Budget Online Marketing - Holly Berkley - Страница 10

Unfortunately, marketing and sales success do not always go together. An example of a company that was very successful at marketing itself online but unsuccessful at selling products online was Petopia (see Case Study). Besides pet supplies, other items that are difficult to sell online are designer clothing and large items such as furniture and appliances (the main reason www.Furniture.com failed). Besides the high cost of shipping heavy items, the chief deterrent to such online sales is that customers want to be able to touch a product before deciding to make an expensive purchase.