Читать книгу Low-Budget Online Marketing - Holly Berkley - Страница 15

Effective online marketing is no different than marketing cars, music, clothing, or anything else. Certain basic themes, lingo, technology, and even colors appeal to one generation, gender, or race more than another. So get to know your audience; cater to their individual needs. Remember, not all web users are created alike.

By utilizing features that attract specific audiences to a website, you will be able to capture their trust, attention, and loyalty. Here are three examples of very different audiences: women, seniors, and teens.