Читать книгу Low-Budget Online Marketing - Holly Berkley - Страница 25

How can you be sure that your website is attracting the right audience? Just ask them. Although Internet users are getting more and more protective of their personal information, if you offer something of value, they will provide you with this information.

Free products, coupons, and contests are great ways to get the demographic information you need. Emphasize the fact that visitors can trust your company by putting a privacy policy in a prominent place on your website, stating that you will not share their personal information with outside parties and vendors. And, most important, adhere to this policy. Getting your customers’ private demographic information is the same as getting their trust. Don’t abuse their trust by selling their information.

Knowing the demographics of your customer will help you better spend your marketing dollars and get the most out of your online promotions. A few years ago, market share was king. Today, the success of a website is determined by the quality of the traffic, not the quantity. The key to a successful website and online marketing strategy is to be as targeted as possible, even if that leaves you with a smaller audience.