Читать книгу Low-Budget Online Marketing - Holly Berkley - Страница 4

What’s the difference between a $1,000,000 online marketing campaign and a $1,000 campaign? Surprisingly, not much. Sure, the million-dollar campaign might have flashier graphics, a highpriced ad agency, well-known celebrities, or a more sophisticated database to store and track all the market data, but the concepts behind the two campaigns are almost identical.

As a small business, you have an advantage that many big corporations don’t: speed. Speed in the ability to quickly update your blog, react to reviews on Kudzu.com or Yelp.com, post coupons on Foursquare, get creative on Facebook, and keep up with Twitter; this puts small business ahead of big corporations in interpersonal relations. While big businesses get slowed down by branding, legality, and processes, opportunities to reach out and react to customers in real time are passed up. That’s why working toward a powerful online presence is so essential for small businesses. Regardless of budget, you have the influence and power to put your message online and get it heard.