Читать книгу Low-Budget Online Marketing - Holly Berkley - Страница 14

You can figure out what type of customer you are trying to target by answering some of the following questions:

• What age group are you targeting?

• Are you targeting a specific gender or ethnic group?

• What is your target audience’s average household income?

• How computer literate is your target audience?

• Will your customers be more likely to access your website from home or from work?

• How fast is your customers’ Internet connection likely to be?

• Does your target audience have any special hobbies?

• In what part of the world are your customers most likely to live?

• Are your customers single or married?

• Do your customers have children?

• What is the education level of your target audience?

To effectively target your ideal audience, you must first understand who your audience is.

Knowing some basic characteristics about your customer will help you determine the most effective marketing plan and design the most appealing website. Appropriate design and content will dramatically increase your success in delivering a clear, innovative message to a highly targeted audience.

The number-one advantage of marketing online is that the Internet allows you to get extremely targeted, more so than any other form of advertising. So the more you know about your customers, the better your chances of a successful campaign. If you don’t know who your target audience is, start asking! Give away a product or coupon to encourage your customers to share their demographics.