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Holly Berkley
Marketing in the New Media
Читать книгу Marketing in the New Media - Holly Berkley - Страница 1
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MARKETING IN THE NEW MEDIA
Страница 3
1 An Overview of New Media Marketing
Internet Marketing in a Nutshell
The Radio Industry’s Movement toward New Media
Make Your Website the Center of All Your Marketing
Combine Traditional Ads with Keyword Buys for Maximum Impact
Maximize the effectiveness of keyword phrases
Use every opportunity to generate buzz
Rock Star Marketing: Effectively Combining Traditional and New Media
Take advantage of co-branding for maximum exposure
Use message boards and blogs to generate new content
Encourage audience participation
Keep selling
Don’t let visitors ignore your advertisers
Use mobile marketing
References
2 The Digital Lifestyle
Internet Usage by Age, Education, and Income Level
What are people doing online?
Using the Internet at work
Using the Internet strictly for fun
The Importance of Social Networking Channels
The Growth of Blogs
Promotion through RSS Advertising
Online Gaming Is Also on the Rise
Who Is Watching Online Video?
A Look at Podcasting
Partnerships in podcasting
Engage Consumers in Your Brand
References
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