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References

Оглавление

Carton, Sean. 2006. Converging TV and Online through the Mouse. ClickZ, April 17.

comScore Networks. 2005. Super Bowl Ad Campaigns Send Viewers Rushing to the Web. February 8.

____. 2006. Super Bowl Ad Campaigns Spike Web Traffic. February 7.

DiGuido, Al. 2006. Marketing Budget Allocation: Follow the Money. ClickZ, April 6.

Evans, Dave. 2006. Ad-Skipping Controls: Phillips Has It Right. ClickZ, April 26.

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La Monica, Paul R. 2006. To Be on TV or Not to Be on TV. CNNMoney .com, March 27.

____. 2006a. Free TV: Stream It and They Will Come. CNNMoney.com, April 3.

____. 2006b. Online Video: Must-free TV. CNNMoney.com, April 10.

Lerma, Pete. 2006. Making the Switch. ClickZ, April 4.

Newcomb, Kevin. 2006. NBC Ties Fall Schedule to Online Content. ClickZ, May 16.

Parker, Pamela. 2006. The Revolution Is Being Televised. ClickZ, April 7.

Marketing in the New Media

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