Читать книгу Marketing in the New Media - Holly Berkley - Страница 15

Any well-thought-out promotional website has an element of e-commerce. You used to be able to log on to RockStar.MSN.com, pull out your credit card, and start browsing through all the songs from the show, available for $0.99 each exclusively through the MSN Music store. Here you could purchase and download songs performed by your favorite contestant as well as the version performed by the original artist. You could also click on the “Store” link to view all of the INXS products you could possibly want.

Throughout both the music download area and INXS products area, you could easily click over to more general MSN shopping areas, making this the perfect gateway to keep visitors moving through all channels of MSN. Or, you could pop over to iTunes and download the latest versions of JD Fortune’s “Pretty Vegas” to your iPod.