Читать книгу Marketing in the New Media - Holly Berkley - Страница 13

Click on any of the Rock Star: INXS contestants’ profile pages and you could find their personal blogs about the previous night’s performances, and read their random thoughts and about their latest fears. There was also a message board so fans can ask questions and give feedback.

Blogs are an efficient way to keep content fresh and keep the audience coming back for more. But generating new content for your website every day or every week can require a tremendous amount of resources. Whenever you can, have your customers (or in this case, the viewers and the contestants) generate content on your website. It also helps make the site interesting as well as sincere.