Читать книгу Marketing in the New Media - Holly Berkley - Страница 16

If you forgot to record an episode of Rock Star: INXS on TiVo, or just wanted to see your favorite contestants perform again, you could download the videos online. However, don’t think this gets you out of seeing the television commercials that come with the show. As I downloaded the Week Two performance of Daphna, I had to watch a 30-second Honda commercial first. No fast-forwarding allowed. After all, it’s advertisers like Honda that are footing the bill for all this.