Читать книгу Marketing in the New Media - Holly Berkley - Страница 17

No cutting-edge marketing campaign is complete without involving mobile marketing in some way. CBS teamed up with Verizon Wireless to offer such gimmicks as INXS ringtones, wallpapers, and phone video clips. Along with some very targeted banner ads and well-designed landing pages, it incorporated many elements that encouraged fans to keep clicking.

The Rock Star: INXS online marketing campaign contained all the elements that make me excited about being an online marketer. Whether it’s co-branding with other web properties, hosting creative blogs, or providing targeted music downloads, the campaign has something to encourage every fan to get hooked, tell friends about it, and log on for more.

This campaign is just one example of how one brand successfully combined elements of both traditional and new media marketing to make a powerful impact. Keep reading to learn more about what types of new media elements attract what type of audience and how to ensure that your marketing message is delivered to the right audience, at the right time, in the most effective way possible.