Читать книгу Startup Guide to Guerrilla Marketing - Jay Levinson Conrad - Страница 25

Guerrilla marketers realize that their clients and customers judge their competence at every point of contact. So guerrilla marketers pay constant attention to the way they present themselves and strive for constant improvement. There are two categories of presentations: time-lapse and realtime.

Time-lapse presentations are characterized by a delay between the time the guerrilla marketer prepares his or her message and the time clients or prospects read it.