Читать книгу Startup Guide to Guerrilla Marketing - Jay Levinson Conrad - Страница 30

Again, you may not be aware of it, but people are constantly judging and assessing you by noticing many things about you. You must be sure the messages of your marketing don’t fight your dreams.

TRAITS PEOPLE USE TO MAKE DECISIONS ABOUT YOU

• Clothing

• Hair

• Weight

• Height

• Jewelry

• Facial hair

• Makeup

• Business card

• Laugh

• Glasses

• Title

• Neatness

• Smell

• Teeth

• Smile

• What you carry

• Eye contact

• Gait

• Posture

• Tone of voice

• Handwriting

• Spelling

• Hat

• Thoughtfulness

• Car

• Office

• Home

• Nervous habits

• Handshake

• Stationery

• Availability

• Writing ability

• Phone use

• Enthusiasm

• Energy level

• Comfort online

You should be fully aware of your intentional marketing and invest time, energy, and imagination in it, not to mention money. But you may be undermining that investment if you’re not paying attention to things that matter to others even more than what you say:

• Keeping promises

• Punctuality

• Honesty

• Demeanor

• Respect

• Gratitude

• Sincerity

• Feedback

• Initiative

• Reliability

• Passion—or the absence of it

• How well you listen to them

“Big-heartedness is the most essential virtue on the spiritual journey.” —MATTHEW FOX

Because you have so many kinds of exposure to your business, you’ll benefit from learning the key tips for looking good in print, sounding good on the radio, and appearing good in person.