Читать книгу Startup Guide to Guerrilla Marketing - Jay Levinson Conrad - Страница 33

CHAPTER 5

MARKETING FACE TO FACE

You can be certain that the first commerce was transacted face to face, one caveman to another. That method continues on, mostly in the form of selling, which is a blessing to some people who love to do it and a curse to others who find the instinct absent from their DNA.

Advice to a guerrilla who faces a lifetime of face-to-face selling: Learn to love it by learning about sales and by learning more about your product or service. The more you know about these things, the more passionate you can be when get to do them or to sell them. As in so many parts of our life on earth, passion rules the roost and fuels the fires.

Once you learn to excel at face-to-face selling, you’ll find yourself considering selling to more than one person, such as in a seminar, in a webinar, or on a teleconference. As hot and sexy as computers may be, teleconferences—disdaining the use of visuals, and relying on the good old telephone—are being held in record numbers.

The guerrilla feels equally comfortable speaking directly to a person while looking into that person’s eyes, or speaking to a 1,000 people while looking into a TV camera lens. Never forget that marketing is just a fancy word that means selling.