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Getting Them to Look You in the Eye and Buy

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You need to see yourself as others see you. The following tips, excerpted from Jay Conrad Levinson’s Guerrilla Marketing, 4th Edition (Houghton Mifflin, 2007) should help. Use them to help you evaluate and develop rapport, give dynamic presentations, and most of all, close the sale.

Startup Guide to Guerrilla Marketing

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