Читать книгу Startup Guide to Guerrilla Marketing - Jay Levinson Conrad - Страница 27

Real-time presentations are two-way communications. Guerrillas not only enhance their message with gestures by varying their tone of voice, but also drive home their point by maintaining eye contact and occasionally smiling. Guerrillas can alter their real-time presentation by observing their client’s reaction to their words. They can read their client’s body language and react accordingly.

There are two types of real-time presentations:

1. Telephone. Using incoming or outgoing calls to communicate with clients.

2. Face-to-face. One-to-one or group presentations in a conference room or at a speaker’s podium.

“You only have one chance to make a good first impression.”