Читать книгу Joan Garry's Guide to Nonprofit Leadership - Garry Joan, Joan Garry - Страница 27

I just mentioned that the request in this section heading is a big, fat opportunity. Allow me to explain. Whether you're staff, board, faculty, administration, or volunteer, you're a singularly credible messenger and one of the most powerful ambassadors in your organization.

Through your telling, you can bring volunteers, other board members, elected officials, parents, clients, donors, and press to the organization you care about.

So you have to get this right.

Talking about your organization in a way that's compelling, engaging, and memorable is, in my mind, the most important skill you can develop.

Maybe you're thinking, “I don't often have time to tell a whole story.” Or, more importantly, “I was asked the question but only have a minute. We're standing in a lobby.”

Different settings demand different tellings.