Читать книгу Joan Garry's Guide to Nonprofit Leadership - Garry Joan, Joan Garry - Страница 35

Lists don't stick. Big things do. Let's look for a minute at AIDS services organizations. At the highest level, we know that these organizations work to fight AIDS. Their vision is a world without it.

Most HIV/AIDS organizations today have a long list of services they provide to folks living with HIV. On the direct service side, you can find legal clinics, mental health services, substance abuse programs, programs aimed specifically at different demographics, HIV testing, syringe access programs, workforce development, and other resources.

Amazing list of services, right? Impressive. But I'm not going to hold on to all of them, and I have no throughline, or common thread.

Don't hit me with a list. Try spelling out what type of problems you can address and what level of assistance you can provide:

“At XYZ organization, we understand that a life with HIV is a journey. We are there every step of the way. We also know that HIV affects every aspect of your life. If your journey involves substance misuse, we are there. Housing discrimination? We are there. Need a hot meal? Join our community for lunch or dinner seven nights a week. At XYZ, we take care of all of you.”