Читать книгу Joan Garry's Guide to Nonprofit Leadership - Garry Joan, Joan Garry - Страница 34

Chip and Dan Heath make this point quite clearly in the book I mentioned earlier. Let me offer a personal example. I was working with an organization that fights hunger in my home state of New Jersey. Now, I'm lucky. I live in an affluent suburb there and experience all the privilege that comes with it. My view is also somewhat myopic. If someone from this organization wants to tell me a story to motivate me, yes, a personal story will get me, but that person should not assume that I know the magnitude of this problem in my own backyard.

According to the most recent census, of the 8.8 million residents of New Jersey, nearly 1.2 million of them experience food insecurity. Then consider that nearly half a million of those are kids.

If you assume that I already know this information, you miss a huge opportunity to motivate me.