Читать книгу Joan Garry's Guide to Nonprofit Leadership - Garry Joan, Joan Garry - Страница 30

As with the fundraising training I describe in Chapter 6, this is the big, fat opportunity. Unconstrained by that short elevator ride or the quick chat in the lobby, you are now free to chat for a few minutes with individuals.

Let's assume you aren't attending a fundraiser for your organization — instead, you're at a cocktail party or a barbeque. You know some folks and not others.

First things first: Put on your organizational glasses. Look at the attendees through the lens of your role with your nonprofit.

Now, I don't mean this in an icky way. I'm not suggesting, for example, that you make a beeline for your neighbor who just landed a lucrative new job. I'm talking about connections, not capacity (a topic I talk about in Chapter 6).

Though most people are not engaged as board members or donors or volunteers, they very much admire people who are. When you're chatting someone up, remember that the person will find your involvement inspiring.

If you tell a good story.

And if you tell a great story, it may move that person from inspired to motivated. That is a home run.