Читать книгу Start & Run a Landscaping Business - Joel LaRusic - Страница 24

The executive summary is the overview. It contains three important subsections:

• Mission statement. The mission statement should define what kind of business you are in, set out goals relating to the quality of your service, and perhaps briefly summarize your competitive advantage.

• Objectives. You should list three or four measurable items that you feel are the objectives of your company. These points will give you and your employees a focus as you grow.

• Keys to success. These points spell out how you will ensure that you meet your objectives. If one of your objectives is to provide exceptional customer service, then one of the keys to success will indicate how you intend to do this.