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In this section you want to tell readers what services you will offer and what products you will sell, if any. List all the services you plan on offering now or in the near future. Be specific, listing specialties or areas that you are most interested in growing. Include any innovative ideas you have about your offerings. For example, in my business, many of my full-service programs end in November. However, I offer an extra visit right before Christmas to clean up the last of the leaves and debris that may have blown around. People appreciate this small extra, as it shows I am interested in their property.

Will you sell products? To keep things simple, you should consider the application of products, such as fertilizer, as a service. But if you sell something to your customers without a service attached (e.g., summer annuals for customers to plant themselves), then you would list product sales as part of your plan.