Читать книгу Start & Run a Landscaping Business - Joel LaRusic - Страница 27

Your readers met the owners of your business in the company summary. Now you need to provide a little more information about each person. If there are key people involved in the business who are not owners, include them in this section, too. If you will be sharing your business plan with potential investors, this is where you really want to sell yourself and your team. What is your background? Why do you want to start a business? Why landscaping? List qualifications, experience, passions, and anything else that will prove your dedication to your business. Complete this section even if you are not looking for external financing. It will give you a comprehensive record of your (or your team’s) assets. It may also reveal areas that need improvement. Make a note of these insufficiencies on a separate personal list, not on the business plan. You are trying to sell your competence as a business owner here. This is no place for modesty!