Читать книгу Start & Run a Landscaping Business - Joel LaRusic - Страница 25

In this section you summarize the “five Ws” of your business: the who, what, where, why, and when. Start-up companies should also list what resources they will be starting with.

• Company summary. What is your company’s name? When did it start and why? Where is your home base? Where will you do your work? What services will you provide and to whom? Will you specialize in anything or are you going to mow, blow, and go? These are the types of questions you need to answer in the Company Summary. It may be a paragraph or it may be a full page or more.

• Company ownership. Here you describe the business structure you have decided on and explain the specifics of how your business will be organized. If you are a sole proprietor, this would likely be a single paragraph. If there are several owners and you have decided to incorporate, you would need more explanation to introduce all the people involved and their roles in the company.