Читать книгу Show Sold Separately - Jonathan Gray - Страница 22

To see advertising’s intricate acts of meaning construction at work, we can turn first to movie posters. Though rarely as densely packed with meaning as are their video cousins, trailers, posters can still play a key role in outlining a show’s genre, its star intertexts, and the type of world a would-be audience member is entering. Indeed, a browse through an online archive of movie posters, The Internet Movie Poster Awards