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Оглавление

NEW YORK UNIVERSITY PRESS

New York and London

www.nyupress.org

Library of Congress Cataloging-in-Publication Data

Gray, Jonathan (Jonathan Alan)

Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.

p. cm.

Includes bibliographical references and index.

ISBN-13: 978–0–8147–3194–9 (cl : alk. paper)

ISBN-10: 0–8147–3194–5 (cl : alk. paper)

ISBN-13: 978–0–8147–3195–6 (pb : alk. paper)

ISBN-10: 0–8147–3195–3 (pb : alk. paper)

1. Advertising—Television programs—Social aspects. 2. Advertising—Motion pictures—Social aspects. 3. Television programs—Marketing—Social aspects. 4. Motion pictures—Marketing—Social aspects. 5. Paratext. 6. Intertextuality. 7. Mass media and culture. I. Title.

PN1992.8..A32G73 2009

659.1’9302234—dc22 2009029212

New York University Press books are printed on acid-free paper, and their binding materials are chosen for strength and durability. We strive to use environmentally responsible suppliers and materials to the greatest extent possible in publishing our books.

Manufactured in the United States of America

c 10 9 8 7 6 5 4 3 2 1

p 10 9 8 7 6 5 4 3 2 1

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