Читать книгу Twitch for Musicians Second Edition - Karen Allen - Страница 10

Because it’s live, you’ll only get views from the fans who show up. You can archive your streams and even make clips from them, but they will not get as many views as your livestreams. That’s fine. What livestreaming loses in total view count (compared to cumulative views of your YouTube videos, for example), it makes up for in spades in ENGAGEMENT, meaning people are paying attention and interacting with you. Engagement is what you’re really after, anyway. Engagement creates fans. Engagement is what creates value for fans and fans return that value with tips, subscriptions, merchandise purchases, Spotify listens, newsletter signups, concert ticket sales, etc.