Читать книгу Twitch for Musicians Second Edition - Karen Allen - Страница 11

Since the content you’re creating when livestreaming is different from what you create and how you interact with your followers on other platforms, it’s not competitive. In fact, it all works together.

Stay on Facebook. Stay on Soundcloud. Stay on Instagram. Keep doing what you’re already doing. Add livestreaming to it.

Your livestream will be the easiest content you create all week. You just go live and start playing music and talking with fans. That’s it. When you’re done, pull the best moments, make them into short clips that do well on social networks, and use them as posts to promote your next livestream. Pull some screenshots of funny moments out of your chat and use them for your Twitter. Show your audience on your socials how much fun you’re having livestreaming.

Similarly, go on your socials before you go live on Twitch and ask your followers to come watch. Do a quick Instagram story as you’re setting up. Talk about your socials during your stream and encourage viewers to join so you can communicate with them in between streams.

You can promote everything else you’ve got going on to your audience on Twitch. Encourage your Twitch viewers to pre-save the next song you have coming out on Spotify. Tell them about your crowdfunding campaign and the perks of joining your Patreon. Post links on your Channel Page to your merch and your tour dates.

Because the type of content and level of engagement on Twitch is so different from everything else, it’s not going to cannibalize anything you’re doing on your socials, and it’s not going to be redundant to your social posts, either. Livestreaming is where you’re going to go a level deeper with your followers and make them passionate fans instead of casual ones. Your socials are where you’re going to stay top of mind with your Twitch viewers in between streams and promote your channel to everyone else. It all works together.