Читать книгу Twitch for Musicians Second Edition - Karen Allen - Страница 7
HOW LIVESTREAM CONTENT IS UNLIKE ALL OTHER CONTENT YOU CREATE
ОглавлениеThrough years of using social media to promote your music and find new fans, you’ve no doubt been trained to create posts that perform well in a user’s newsfeed. This usually means keeping video lengths short, making every second of the video entertaining with quick edits, making your photos look pro with filters (and brand yourself by always using the same filters), and that huge view counts equal success.
It is all the opposite when you livestream. It’s not about making a quick impact while the user is scrolling their feed. It’s about being the place where they want to slow down and spend time.