Читать книгу Twitch for Musicians Second Edition - Karen Allen - Страница 8

This is so opposite of almost every content rule on the internet, so it may feel uncomfortable at first. Livestreaming is definitely long-form content. Remember how we talked about community? Community does not happen while scrolling a newsfeed. It happens when you spend time with people.

Plan at least two hours for your stream. Don’t panic – it goes by fast! You’ll be talking with fans and playing songs and having fun and the time flies.

You’ll find that your audience takes about 30-45 minutes to see that you’re live and join your stream. Keep streaming even if no one is watching. Don’t give up, and don’t sign off just because only two or three people are watching. It takes time to build an audience, but if you do it right, you’ll earn each viewer and keep them as a fan.

Once they’re there, they want to spend time with you. The average Twitch user is on for 95 minutes per session. People may pop in and out of streams until they find something they like, but once they do, they’ll stay in and have fun and lose track of time just like you will.