Читать книгу Starting a Business QuickStart Guide - Ken Colwell PhD MBA - Страница 11

External changes can create opportunities in two ways:

 Change that makes it possible to do things that haven’t been done before

 Change that makes it possible to do something in a more valuable way

An external change that makes it possible to do something in a more valuable way could be the catalyst that makes an idea that otherwise would not have been actionable into an opportunity that has the potential to provide value.